Joy Avila

Creative Director at the Law Offices of James Scott Farrin and an experienced marketing and law-firm branding leader, rather than a practicing attorney. Joy has spent more than a decade creating the firm’s recognizable personal-injury brand and managing creative campaigns across television, digital, direct mail, web and events. Helped define visual identity, brand guidelines, messaging, internal communications and training. Described direct-mail efforts achieving 24 times normal conversion, web campaigns attracting tens of thousands of visitors a month, and marketing activity exceeding 4,000 leads in a month. Also advised the rebranding of Jove case-management software. AWARDS, CERTIFICATIONS & RECOGNITION Creative work produced by her team has appeared nine times in Golden Gavel Award recognition, including a testimonial-video win, and has attracted other marketing industry honors; these are team-level awards. Helped shape the internal JSF Way culture, Vanity Farrin employee magazine and management courses. Outside work enjoys dance and connecting with others.